NEWS RELEASES

Thursday, July 25th, 2013

Home of the AT&T Cotton Bowl Classic is Now AT&T Stadium

Welcome to the AT&T Stadium, home of the Dallas Cowboys and the AT&T Cotton Bowl Classic. Today, the iconic American brands, AT&T and the Dallas Cowboys, jointly announced an expansion of their long-standing relationship to include the new name as well as plans to create an innovative, mobile-first experience for fans--building on the nation's fastest and most reliable 4G LTE network from AT&T.

The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.

In addition to Cowboys' games, AT&T Stadium is already lined up to host a series of major events in the near future, including:

- 2014 AT&T Cotton Bowl Classic
- 2014 and 2015 Cowboys Classic Kick-Off games
- 2014 NCAA Men's Final Four
- 2015 College Football National Championship Game

AT&T Stadium hosts an average of 30 marquee events annually - from soccer and motocross to monster trucks and concerts - and attracts close to 2 million visitors each year. Additionally, nearly half a million guests visit the venue annually to take part in stadium tours. Since opening in 20089, almost 10 million people have entered the doors at AT&T Stadium for events and tours.

CONTACT US:
Toll Free: 888-792-BOWL (2695)
One AT&T Way, Arlington, TX 76011
cso@cottonbowl.com

CORPORATE PARTNERS
Goodyear
MEDIA PARTNERS
Dallas Morning News
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